Business owners need to realise how much social media impacts revenue as well as exposure. Social media platforms are an excellent way to connect with your audience, increase customer loyalty, and generate traffic and sales for your business. Facebook is the one of the best social media platforms to use due to its advantages over other social media sites.
If you haven’t considered Facebook advertising for your business, then you could be missing out on some of the awesome benefits that it provides. Let’s discuss three reasons you should consider Facebook paid ads for Melbourne businesses.
A Lot of Time Is Spent on Facebook
Facebook has a large number of users that constantly browse the site throughout the day. A Facebook page is essential to your business, which is why over 40 million businesses have made pages on the social media site. Facebook is sort of like a coffee shop filled with potential customers. On average, users spend almost 2 hours on social media. 40 minutes of this is spent on Facebook liking and sharing content generated by users and businesses. For every minute on Facebook, users interact with more than 4 million posts.
The surprising part of it all is that Facebook only has about 2 million advertisers taking advantage of their ad system. Facebook advertising is an untapped market that has plenty of opportunity to boost your exposure to millions of users.
Over a Billion Users
Facebook has more than one and a half billion users that log onto the site each month. There was even a point where more than a billion users logged on in a single day. Of these users, half a billion of them access Facebook primarily through a mobile device. This gives your business the opportunity to connect with a massive amount of potential customers using Facebook paid ads. Melbourne businesses can see a huge boost in customer loyalty and engagement when making the effort to reach out to your audience through Facebook.
Organic Reach Is Dead
You would think that with all the users actively on the site, your organic reach would be substantial, but this is simply not true. The visibility of your business on Facebook is low, with less than half a percent of your fans seeing the content you generate. Over the years, Facebook has reduced visibility of businesses in the news feeds of its users. If you want to be seen, then you need to invest in Facebook advertising.
You don’t need to spend a lot of money, either. Ads on Facebook are affordable and are targeted to the audience you would like to reach, so every dollar counts. The best part is that users can share ads, giving you additional advertising without any additional costs.
Facebook is an excellent platform for your business to take advantage of. You can tap into billions of users and gain exposure as well as customers by using Facebook ads. Make sure your content is visually appealing and encourages engagement and you’ll be sure to see improvement in your business.