#1: The top Ranked Company Doesn’t Automatically Mean Top Company
One may think that the best SEO companies should be at the top of the SERPs (Search Engine Results Pages) but it is not necessarily so and this is true especially with local SEO. The changes with the local SEO are usually fast and companies rapidly increase on the rank or lose rank all the time. Therefore, companies that consistently try to remain at the top must be fighting hard to do so. Although some companies may do this because of the competition with other businesses in its locality but other times, companies concentrate on improving their site’s SEO in the bid to gain more clients. So, a company that is top-ranked can mean a lot of things but it does not automatically signify a top company.
#2: “Top SEO Companies” Lists Needs to Be Avoided
The first thing your instincts tell you is to search for the Top SEO Companies. But usually, it is not always the best term to use. The fact is that these lists are frequently run on a “pay to play” model. This model favors’ the list compiler but doesn’t for you. The list compiler makes money by including the names of SEO companies on the list and they also make it look authoritative. Unfortunately, what these lists usually tell you is who is able to pay so they can be listed. However, it is not all the companies on these lists that are terrible, there are considerably good SEO firms in there. It is important you research on what is listed.
#3: You Need to Avoid Unrealistic Promises
You would come across people most times while working in an SEO with expectations that are not realistic of what SEO is capable of doing. However, for SEO to be done right it requires some amount of time. If an SEO company claims that they can make you within a month, dominate the SERPs are not being candid at best. As stated earlier, the local SEO is actually fast and it’s also easy to improve the site. However, it takes continuous work to remain in that number one spot. You would need to move beyond simple keyword optimization tactics and redirect fixes if you want to make a difference long term.
#4: Try to Avoid “Secret Sauce” Promises
A lot of SEO companies promise this but actually, no one has. Although, what we do have is what we get from Google and what SEOs have been able to find through experimentation. When you find something that works, you can then apply it as best practices. Hence, there is no “Secret Sauces” neither are there magical solutions, but just hard work.
#5: Avoid Companies with An Unattractive Websites
This may sound like the obvious truth, but it is always necessary to carry out checks on a company’s work before hiring them. It is one thing for a company to sales-pitch promises to you but how did things occur with them and their previous clients? How good is the content on their site? Would you wish to spend time on their site or does it give you a headache? How easily accessible is the site? What is the appearance like on a mobile? All of these are what you should look out for when searching for an SEO company’s work. However, if you will need to cut the stress, you can get your business listed on online listing websites like Winnipeg 411 Smart Search. it is a smart way to get the SEO of your site up.