For decades, funnels have served as a general model to get the most out of the pool of leads. By starting from the wide end of the funnel and working towards the narrower part, salespeople can break down their sales process into a series a steps and effectively target their audience. This is where inbound marketing comes into play, that has replaced the sales efforts of many businesses drastically. Now, companies don’t hire a dedicated sales team to go through the leads, rather they organize them throughout the funnel.
The focus now is on dedicating the resources to build a system that can accommodate various inbound streams of web traffic and place them in such a way that they lead to conversion.
- Grab your audience’s attention
The mouth of the funnel is the widest part of it that demands your maximum attention. Here, you have to work with the largest amount of leads, so you need to amp up your efforts so that you can appeal a large number of audience. Although gaining visibility on the website is a straightforward process, it will take a lot of time to achieve this.
You can build your brand by using content marketing and with the help of SEO, you can optimize your website for specific keywords. Through social media, you will be able to build and grow your followers that will provide your website regular visitors. Here, you have to pay attention to your demographics and instead of sorting out your leads, let your funneling tactics work it for you.
- Filter your audience on the basis of maximum relevancy
This part of the funnel is all about sorting through the leads and filtering our any irrelevant or less relevant audience. For instance, a pet supplier who only sells dog specific products would filter out all cat owning section of its inbound audience and only focus on the dog owning portions. This stage, no doubt, requires setup and attention but once you have it in place, it will work effectively in filtering out any inbound leads.
The automated funnel basically creates a solution that leads your audience to behave in a particular manner unlike the traditional funnel where at this stage, you would require individual contact. Here, you would have to only run the diagnosis occasionally and make changes if necessary. The success of this stage all depends upon how successful the funnel is in actually filtering out segments that you want to filter.
- Make it appealing to the leads that are the most interested of all
Now, at the end of the funnel, you will be introducing your high qualified leads to the purchases that they are interested in. Here, your focus would be on specific demographics that will help you in achieving conversions much higher than ever. If you want to be successful, make this point of funnel as compelling as possible. But you have to keep in mind that it is very much possible that even high qualified leads may not convert. In that case, you have to amp up your efforts in terms of value, copy and design.
The best funneling system for your campaigns is content and landing pages that will help in generating large volumes of traffic and filtering the audience. By creating a funnel that complements your inbound marketing efforts will eventually lead to increase in the number of conversions and of course your ROI.
