Even the smallest local businesses can benefit substantially from a great digital marketing strategy. Approaching your customers online with a strong brand and an approachable, engaging attitude could be the difference between success and failure for your business. Fortunately, digital marketing doesn’t have to be complicated. Even if you’re not an expert in the online sphere, there are plenty of useful tips you can incorporate into your marketing strategy to achieve success in the digital world.
- Make sure your website is up to scratch. Because your website is usually the first port of call for any new customers, this is where you should focus the majority of your budget and attention. You’ll need an experienced web developer like https://www.nothingbutweb.com.au/ to help get your site running well, as well as designers and content writers who can ensure that your website has everything it needs to get your customer’s attention. Your site should deliver a clear message to your customer, and provide direct calls to action to guide them toward sales.
- Start and update a blog. Even if your business is small, it should still have a blog page providing useful and interesting articles that are relevant to your business and your customers. These articles can be linked to from social media platforms, and give your customers a chance to see your business as a useful resource, as well as boosting your search engine ranking. Keep the blog updated regularly, and optimize your content for search engines.
- Use local keywords. Content writers are well aware of the importance of keywords, but many small business owners don’t realise how important it is to keep the keywords local. If you don’t include relevant targeted keywords in your content, then the customers you’re really looking for may not find you.
- Analyse your performance. In order to create successful social media platforms and a great website, you need to know what your audience likes. Analyse the metrics of every post you make and keep an eye on what gets the most engagement. This will give you a good clue as to how to move forward with your digital strategy.
- Provide contact information. Many people access business websites simply to find the relevant contact information they need to get in touch with you. Make sure this information is simple and easy to find on both your website and social media platforms, and that all of the information is up to date. Give them plenty of contact options, including email, and make sure you’re ready to get back to any customer as quickly as possible once they reach out.
- Make sure you’re mobile-friendly. Most customers today will be looking at your website from their smartphone, not a desktop, so your website needs to be formatted in a way that makes it responsive to mobile handsets. A web designer will be able to assist you in this regard, and you should continuously test your website on various devices to ensure that it’s running as it should.
- Use digital advertising. Search engines and social media platforms have space for businesses to advertise their services, so make use of these. Make sure that your adverts are targeted to specific keywords so that they reach your intended customer.