How to improve the SEO positioning of your article in WordPress

Currently, WordPress is one of the most used platforms among users who want to share certain content on the Internet. We all know it: it is very easy to use and you can do it for free.
But the most complicated thing is to work on SEO in WordPress so that Google will position each of your articles as the first options in the search engine.

Improving SEO for WordPress is relatively simple. Let’s start with the choice of the keyword, which is the most important. And, how do you know what the keyword is? To do this, you can use the Google Keyword Planner tool, which you can access from the Tools → Keyword Planner section → Search for new keywords using a phrase, website or category. But for instant results, you may need to consider SEO from SEO Shark.

Choose the keyword for your article

The more searches that keyword keyword has, the more complicated it is to position, since the competition tends to be higher. But do not think for that reason that it is better to select as a keyword one with few searches, because in this case, few people have done a search with those words. You have to find the middle point.

Steps for Google Keyword Planner analysis

This keyword will have to be written several times throughout the article (about 4 or 5 repetitions for every 400 or 500 words is usually good), although you can also write secondary keywords or variations. That is, if my keyword is “SEO positioning in WordPress,” the secondary may be “SEO for WordPress.”

Structure your content with titles and subtitles

Another tip is to divide your content into a title (H1) and headings (H2, H3 …) to be able to structure it much better. In addition, in this way, the reader can go directly to the part that interests him most and we facilitate the reading.

Therefore, we will have an H1 that will be the title, in which we recommend including the keyword. It should be an attractive title, which can summarize in 5 or 6 words what the text is about. The titles that attract most are usually: “5 tips for …”, “the 10 things you should know before …” or “which 5 aspects are more important in …”, etc.

In the case of subtitles (H2), we also advise you to display the keyword in one of them. On the other hand, in the rest of H2, H3, H4, etc., it is best that the secondary keywords appear. To give an example, one of our web pages is structured in this way: