“Like a Rock”

“Just Do It”

“Everywhere You Want to Be”

“What Can Brown Do For You?”

“We Bring Good Things to Life”

“The King Of Beers”

The importance of a great tag line in capturing the minds of your target market cannot be underestimated. Today’s consumer is sifting through thousands of pieces of information daily trying to find products and services that fit their needs. Your business may provide the highest quality product, have the best price, or give the finest service, but if you if you are blending in with your competition you’re lowering your chances of obtaining new customers, and forgoing an opportunity to get repeat business.

Coming up with a great tag line, or slogan for your business can be that missing ingredient to becoming a top of the mind, provider of choice, within your target market. If you come up with a tag line as sticky as “Have a Coke and a Smile”, “Taste Great, Less Filling”, or “Takes a Licking, Keeps on Ticking” you could really improve your productivity and see your business grow exponentially for a long time to come. (The above tag lines are so strong I am not even going to reference the companies who developed them). Below are some tips to help you write that tag line to take your business to the next level.

  1. Know your target market well enough to understand what words and phrases will resonate with them.
  2. Brainstorm key words that relate to your product, and then dig deeper to find synonyms to those words. The deeper you dig the more likely your tag line is to stand out in a crowd.
  3. Don’t be afraid to be creative, and push the envelope a little bit. Your goal is to stand out, and be noticed by your tag line.
  4. Think short and sweet. Pretend you are paying $1000 per word for your tag line, the shorter the better. Worried about being to short and not descriptive enough? Hewlett Packard’s tag line – “Invent”.
  5. Look at what’s working in today’s advertising, and around the internet. See a great tag line that really speaks to you? Ask yourself why you remember that line, was it short and sweet, did it rhyme, what elements did it have that made you remember it. Here is a list of great internet tag lines to get you started.
  6. Don’t rush it. Continue to work on your tag line until you feel you have it down perfect. Try testing it out with friends, colleagues, or anybody in your business network prior to going live with it.