When we talk about marketing these days, the importance of Digital Marketing certainly comes to mind and how it is bringing sensational results to companies that are investing effectively.However, many entrepreneurs are still resistant to investing in Digital Marketing in their companies, as they doubt the potential value that this strategy can bring to an enterprise.
In this post we will show the importance of Digital Marketing and the main advantages that it can provide for your company. Let’s check it out.
Tip: After all, how does digital marketing work?
Beyond traditional communication: the importance of Digital Marketing for your company
In a world where people are increasingly connected, always attentive to the main news and easily obtaining the most varied types of information, having an online presence has become indispensable for any company.
The traditional marketing is beginning to lose ground to the digital marketing, especially for Inbound Marketing and Content Marketing . Traditional (outage) advertising campaigns are no longer attractive to modern consumers.
Marketing worth investing in
Without a doubt, this is the most advantageous strategy for investing today. The DigitalMarketing has a wide variety of tools that can help your business stand out from competitors.
The main advantages are:
Interaction with the public
The DigitalMarketing provides a closer interaction of the public company through a more human and direct communication. Several channels allow this interaction, either through social networks, emails or chats and comments on the website.
Tip: How can email marketing help attract leads?
It is essential to listen to the customer and know their needs, to know what image that consumer preserves of his brand. This communication helps in building customer loyalty, as we know that a satisfied customer is an excellent driver of your company for other people.
More accurate targets
After defining who the personas are, the internet itself provides ways to find the specific audience for the company, whether through blogs, social networks, campaigns on Google AdWords, among others.
It is possible to segment according to geographic information, economic profile, age group, preferences, needs, etc. It is also possible to perform hypersegmentation to reach even more qualified leads.
Tip: What are unqualified leads and what to do with them?
Control in your hands
Everything in Digital Marketing can be measured. Unlike traditional marketing, all actions are highly measurable. There are several tools on the market that provide valuable data on each strategy carried out.
Flexibility, lower costs and great results
The Digital Marketing is more flexible than offline media. Unlike radio, television, outdoor campaigns, among others, in digital campaigns it is possible to customize the budget according to the goals and strategies of each company.
This flexibility is essential, especially for small companies that have limited financial resources to invest in marketing, and can adopt strategies that best adapt to the budget. If your company has not yet understood the importance of Digital Marketing, this is the time to start investing, as your customers are connected and your competitors are connected.