Talk, don’t point! Online marketing is a presence on the customer’s terms. At a time when the media was not so social, it was enough for the marketer to tell them about the products or services that they actually work, with recipients nodding in their home sofas. Pre-internet marketing was more of a salesperson talk to a consumer than an active conversation. At its most blatant, there was talk of sheer pointing at least when the purpose of the product being marketed was to make couch potatoes lollipops. For the internet marketing this is important now.
For the Whole World
The world has changed these days and the media has been involved with it. Marketing has become a part of online marketing. The marketer audience no longer sits down in front of the television on Saturday after a sauna receiving passively inserted commercial announcements. The internet came and changed the way we were reachable. The marketer must now be where the audience is. The marketer must follow their audience wherever they are likely to go. Online marketing is a lifeline and a necessity for today’s marketer, with traditional advertising echoing more and more on deaf ears. It still has its undisputed status, but the new era requires a new way of communicating. Online marketing is more a conversation than a talk.
- The 21st century online consumer now decides what to look for and from whom. It is up to the consumer to decide with whom he wants to continue his discussions. In fact, online marketing is a set of tools to start that dialogue at the consumer’s request. Online marketing therefore requires that the product or service provider be ready when the consumer approaches him online. That opportunity can only come up once and you can’t afford to miss it. When thinking about online marketing measures, the marketer should remember the golden rules of the online marketing room table.
From the Part of the Consumer
The consumer will contact when it suits him or her best. The time for commercial mass bombing is starting to be over. Good online marketing is at the consumer’s disposal when the need is greatest. Be found when you are sought.
Give them what they want to know. Don’t waste your potential customer’s time with lengthy and numbing scones of your own excellence. Instead, be humble about the consumer’s interest. Listen, and answer when asked. Answer that the consumer understands it. Online marketing does not mean that you should no longer be selling. Be honest about the best aspects of your product or service. In other words, what it does and what matters to the consumer. Help your customer buy.
Don’t annoy, just talk. Online marketing requires a sensitive ear from the marketer. Listen, share your thoughts, come up with ideas, make them your community. Try to reach a consensus with your potential customer. At its best, online marketing is personal. On the other hand, personal marketing experience can lead to a lifelong partnership.