Things to Look for in Social Listening Tools

As a business, it’s essential to be aware of what people are saying about you online. Social listening is the process of tracking and monitoring conversations on social media to see what people are saying about your company, brand, product, or service. This can help you identify any potential issues early on and take corrective action. So, how do you choose the right social listening tool for your business? Here are some things to look for:


Price is often one of the first things businesses look at when choosing social listening tools. However, it’s essential to choose the right tool for your business rather than just looking for the cheapest option because this may end up costing you more in the long run if the tools don’t meet your specific needs.

It would be best to find a tool that offers some free basic options, like listening to new posts and monitoring hashtags, while offering more premium features such as the ability to listen for keywords across multiple platforms. This way, you can use the free services until you’re ready to upgrade.

Customer Support

One of the most significant benefits that you’ll get from social listening tools is their information to help your customer support team resolve issues more quickly. So, when choosing a tool, make sure it offers efficient and reliable customer support options.

It would be best if you looked for an option where you can easily reach out to their support team by phone or email in addition to a knowledge base, FAQ section, and the ability to submit a ticket. If you have any specific requests or questions about pricing or features, look for a tool that offers personalized quotes and tailored packages.


There are several different functions that you’ll need your social listening tools to meet your needs. The more features it offers, the better because this will allow you to use the information it provides for various purposes. For example, Insights is one feature you should look out for, as this can help you determine the best time to post and the most popular social networks for your industry. It can also give you information about your competitors and influencers, which will help you build a more effective marketing strategy.

Ease of Use

The social listening tool that you choose should be easy to use. You shouldn’t need any technical or coding experience to make the most of it. It should offer various options for customizing searches, whether you want to monitor certain keywords across one website or track specific phrases on multiple platforms. And, if it is an automated tool, it should be responsive and able to identify trends in real-time.

Frequency of Updates

The social listening tool you choose should offer regular updates, mainly if it’s an automated tool. This will ensure that you always have access to the latest data and information to respond quickly. The number of updates offered will vary depending on the type of tool you choose, but ideally, you should look for at least weekly or daily updates.

Integration with Other Tools

The right social listening tools should integrate with other tools that you’re already using to give you one centralized location for your data. This will save you time and effort because it means everything is in the same place, allowing you to respond more quickly. It would be best to look for a tool that easily integrates with other third-party tools such as email marketing providers.

Social listening tools are an excellent way for businesses of all sizes to learn more about their customers and potential customers. NetBaseQuid is a social listening tool that offers various features and comes at a price to suit any business. We can help your brand achieve its business goals by helping you get the most from your social media efforts.