What is SEO?
Search engine optimization is a process that involves forming strategies, using tactics and techniques used by a website to increase the number of visitors. The main aim of using SEO techniques is to obtain a higher rank in the search results of most of the SERPs’ like Google, Bing, Yahoo, etc. This means the very basic function of SEO is to optimize the website’s visibility according to SEO Shark.
Whenever a search is done using any of the search engines, it shows thousands of results. It is not possible for any individual to go through all the results. The very basic procedure followed by most of the visitor is to browse through some of the top ranking sites or sites which appear on the first few pages of the search engine. Today, in this digital world, the websites aim to increase their ranking on SERPs’, as more the number of visitors, higher are the chances to convert them into customers hence higher the profits.
SEO aims at increasing the website visibility in both national as well as global searches. This is one reason that more and more websites are focussing on using SEO as one of their internet strategy.
Role of SEO as a marketing strategy
Under Search engine optimization, the very first thing that is taken care of is to understand the working of the algorithms. These are generally based on following factors which help in understanding the behavior of the visitors
- what people type in the search option,
- what people search for
- Preferred search engine
On the basis of these algorithms, optimization of the website is done. This involves:
- Adding content
- Editing existing content
- Doing associated coding and HTML
After the optimization, comes promotion. The very basic aim of marketing is doing promotion for the product or services. In internet marketing promotion aims at increasing the inbound links or the backlinks.
Today, Search engine optimization has become an inseparable part of internet marketing.